I went up to Tesco yesterday and in the reduced section there was a huge stack of cut-price mince pies. Now I know that mince pies (unlike hot cross buns) are a year-round food, but they are associated with Christmas, and indeed Mr Kipling, the manufacturer, has thoughtfully put a design on the box that features a gas lamp, snowy fir trees and a cottage with lighted windows. They've even adapted their trademark "exceedingly fine" phrase, and called them "exceedingly merry" mince pies. I don't think that it's unreasonable to infer that these are mince pies that are particularly designed to be bought for Christmas. "Just the thing," you may think as you buy your seasonal provisions, "some mince pies in an attractive Christmassy box." So why, in the name of heaven, do these mince pies have a best before date of 20th October? They're a food associated with Christmas in a Christmas-themed package and they are going to go off a whole one sixth of a year before Christmas even starts!
I know that retailers make a lot of money from Christmas (though I have my own opinions about that) and I understand that they want to start selling Christmas-themed goods as early as possible to maximise profits, but it just seems bizarre to sell things in Christmas packaging that won't even make it into November.
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